Where to find it
In the app, open Competitive › Buy Box. Above the table is the Spend period selector, with 7, 15, 30, 60, 90 and 120 days. The default is 30 days. See the full feature at Buy Box in EcomVision.
What changes on screen
| Where | What happens when you change the period |
|---|---|
| Spend column | The header becomes Ad Spend (N days), for example "Ad Spend (60 days)", and the values add up only that period. |
| "Ad Spend (at risk)" card | Adds up spend on products that are contested or have no offer in the selected period. |
| Buy Box status | Doesn't change. Switching the period is instant and doesn't re-run the Buy Box check. To recalculate the status live, use Check now. |
The options follow the same periods as the Dashboard, so the numbers match when you look at both screens.
Who shows up in the list
The product list doesn't shrink when you pick a short period. It keeps showing:
- products advertised in the last 120 days;
- active products with no ads.
Products that stopped advertising don't disappear: they show $0 spend for the period. That way you still see their Buy Box status.
Why the period matters
A sponsored ad sends the shopper to the product page, but the sale goes to whoever holds the Buy Box. If a competitor has it, you pay for the click and they make the sale. Choosing the period helps with two things:
- Compare over the same window. If you review your account over 7 days in the Dashboard, look at Buy Box spend over 7 days too. Mixing different windows leads to the wrong conclusion.
- Prioritize where money leaks. A short period shows today's problem; a long one shows how much the contest has already cost you. Sort by spend and start with contested or no-offer products that have the biggest budget.
Action plan
1. Pick the period→
2. Filter by risk→
3. Check now→
4. Decide the budget
- Pick the period: use the same one you use in the Dashboard.
- Filter by risk: click the contested or no-offer product cards and sort by the spend column.
- Check now: on the highest-spend products, confirm the live status before acting.
- Decide the budget: where you're still without the Buy Box, lower or pause that product's ads and move the budget to products where you win the sale. To find other spend with no return, see campaigns that spend without selling.
