Buy Box: see where you're losing the sale.
For every product you advertise: who holds the Buy Box, your price, the Buy Box price, the lowest competitor, and how much you're spending on ads for a product that may not even be selling for you.
Buy Box · see it in action
See who's winning the Buy Box on every product.
Products where you own the Buy Box, where it's contested or where you have no offer — and the ad spend going to products where you don't win the sale.
Illustrative demo with sample data.
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What it is and who it's for
It lives under Competitive → Buy Box. The cards at the top summarize the account and double as filters: Products with Buy Box, Contested products, Products with no offer and Ad spend at risk.
It's built for brands and resellers competing with other sellers on the same product — and for anyone managing multiple accounts: view one account, a group, or all of them at once.
The problem it solves
Sponsored ads send the shopper to the product page; whoever holds the Buy Box gets the sale. If a competitor has it, you pay for the click and they make the sale. Amazon tells you little, and late. The Buy Box tab matches each product's status against its ad spend and shows where your money is funding someone else's sale.
How it works
Status by product
Buy Box status, your price, the Buy Box price, the lowest competitor, the number of competitors and offers, and ad spend — product by product.
Check now
Data refreshes every 6 hours; the "Check now" button queries the Buy Box on Amazon right then.
Buy Box Share
How long each seller held the Buy Box and at what price, over 1 month, 3 months, 6 months, 1 year or since launch.
Automate pricing
A shortcut turns on Amazon's own automated pricing for one product or in bulk.
Search by UPC/EAN and multi-account view
Search accepts the name, ASIN, SKU or UPC/EAN of the account's products. Scope goes from one account to a group or every account you manage — handy for agencies and for brands with more than one account.
When the account doesn't have its seller ID saved, the screen tells you it can show price and Buy Box but can't confirm whether you're the one winning.
Example
The "Ad spend at risk" card shows a high number. You filter "Contested products" and find one where a reseller holds the Buy Box 3% below your price — and your campaign keeps spending on it. In Buy Box Share, the reseller held it 70% of the last month. You decide between adjusting your price and pulling budget from that product.
Integrations and data used
Selling Partner API
Price, offers and Buy Box status for each product, plus Amazon's automated pricing.
Amazon Ads API
Ad spend by product, to calculate spend at risk.
Market history
Each seller's time in the Buy Box and their prices, for Buy Box Share.
Controls and limits
Viewing changes nothing
Checking the Buy Box is read-only. Only automated pricing, if you turn it on, changes your price — and it's Amazon's own tool.
Lost Buy Box alert
EcomVision creates an alert and a daily email when a product loses the Buy Box.
Isolated per account
Each customer sees only their own products and accounts.
Learn more in our Privacy Policy.
Buy Box in EcomVision vs. in Seller Central
In Seller Central
Product by product, with no ad spend alongside and no history of who held the Buy Box.
In EcomVision
Every product filtered by status, the ad spend at risk, history by seller, and multiple accounts on one screen.
Frequently asked questions
What does the Buy Box tab show?
For every advertised product: whether you own the Buy Box, whether it's contested or you have no offer, your price, the Buy Box price, the lowest competitor, how many competitors and offers there are, and how much you spend on ads for that product.
How often does it update?
Data refreshes every 6 hours, and the "Check now" button queries Amazon on the spot.
Can I see the history of who won the Buy Box?
Yes. Buy Box Share shows how long each seller held the Buy Box and at what price, over windows from 1 month to 1 year or since launch.
Do I get alerted when I lose the Buy Box?
Yes. EcomVision creates an alert and sends a daily email when a product loses the Buy Box.
Related features and articles
Competitor Tracking
Price, Buy Box and inventory for any ASIN over time. Learn more →
Pricing
Margin and target price for FBM and FBA. Learn more →
Channel control
Your brand sold by third parties: what you can and can't do. Learn more →
Ad spend period
Pick 7 to 120 days and compare with the rest of the account. Read the article →
See all features
Official Amazon partner
EcomVision is part of the Amazon Service Provider Network (SPN), takes part in the Amazon Mentor program and is an Amazon Ads Verified Partner. Learn more on About Us →
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