Launch Campaign — AI builds your launch campaigns

Launch Campaign · see it in action

A launch with structure, a target and an automatic action.

The plan comes with the stage's campaigns, target ACoS and budget; the target, budget or deadline triggers the action you chose.

Illustrative demo with sample data.

No credit card required to sign up. Pause to check the details.

What it is and who it's for

It lives under Campaigns → Create Sponsored Products → Launch. You enter the product (ASIN, SKU or name), a short description and the goal — new product launch, ranking, social proof, review generation, early sales acceleration or defense against competitors. The AI builds the "Plan" with the campaign structure, the target ACoS and the suggested budget, and you set the target and the automatic action before activating.

It's built for anyone launching a new product (or relaunching an existing one) who wants the right campaign structure from day one, without building each campaign by hand or monitoring manually until the target is hit.

The problem it solves

A launch with no ad history has no data to tell you which campaign structure to use, or which target ACoS makes sense at this stage — and waiting for the target to be hit to act manually means checking the dashboard every day until it happens. Without a clear plan, it's easy to leave the campaign running (and spending) beyond what the launch needed.

How it works

📦

Product and goal

ASIN, SKU or name, a short description so the AI can pick keywords, and the launch goal from 7 options.

🤖

AI plan

Campaign structure by stage (auto, broad, phrase, ASIN, category, exact), suggested target ACoS and budget per campaign — every number with the reason explained.

🎯

Sales target

Set the ad sales target (units or another metric), the daily/total budget and the maximum deadline — whichever is reached first counts.

⚡

Automatic action

Choose what happens when the target is hit — such as pausing the campaigns — and the system runs it on its own, without you being online.

✏️

Fully editable

ACoS, budget, target, deadline and strategy name — adjust any AI suggestion before creating the real campaigns.

Example

You launch a product with no ad history and few reviews. The AI identifies the launch stage and builds 6 campaigns (auto, broad, phrase, ASIN, category, exact) with a 34% target ACoS and $7.08/day per campaign. You set the target at 100 units sold via ads, a total budget of $3,000 and a 30-day maximum deadline, with the action "Pause the campaigns" when the target is hit. As soon as one of those conditions is reached — the sales target, the budget cap or the 30 days — the system pauses everything on its own.

Integrations and data used

Amazon Ads API

Creates the campaign set by stage, and the automatic action (such as pausing) runs directly on the account when the target is hit.

Amazon's 7-day attribution

The sales target uses the 7-day attribution window (cumulative through yesterday, stable data) — it may trigger 1-2 days after the fact; budget and deadline are exact.

AI for keywords and structure

The product description helps the AI pick keywords and the right campaign structure for the launch stage.

Controls and security

✏️

Review before activating

The AI plan — structure, target ACoS, budget — is open for adjustment before you create the campaigns and activate the strategy.

⏱️

Three limits, first one wins

Sales target, total budget and maximum deadline act as three independent brakes — whichever is reached first triggers the automatic action.

🛡️

Isolated per account

The plan and its execution always use the customer's own data and Amazon Ads account — no data is accessible to any other EcomVision customer.

Learn more in our Privacy Policy.

Launch Campaign vs. building it by hand

Building it by hand

Deciding structure and target ACoS in the dark (no history), and checking the dashboard every day until the target is hit so you can act manually.

In EcomVision

AI suggests the structure and target ACoS for the stage, and the action you chose runs on its own as soon as the target, budget or deadline is reached.

Frequently asked questions

What's the difference between Launch Campaign and the Launch Calculator?

The Calculator simulates the scenario (cost, break-even ACoS) without creating anything. Launch Campaign goes further: it uses AI to actually build the campaign set for the product's stage, and automatically runs an action — pause, send an email alert or move to the next stage — as soon as the sales target, budget or deadline you set is hit.

How does the AI decide the campaign structure?

Based on the product's stage (launch, no ad history, few reviews), the AI builds the set — for example Auto, Broad, Phrase, ASIN, Category and Exact — sets the target ACoS for that stage and suggests budget per campaign. Every decision comes with an explanation: stage, structure, target ACoS and suggested budget, with the reason.

What happens when the target is hit?

You choose the automatic action before activating — for example, pausing the campaigns. When the ad sales target, total budget or maximum deadline is reached first, the system runs that action on its own, without you needing to be online at that exact moment.

Can I adjust what the AI suggested before creating?

Yes. Launch ACoS, next-stage target ACoS, sales target, daily and total budget, maximum deadline, strategy name and the action when the target is hit are all editable before you create the campaigns and activate.

Official Amazon partner

EcomVision is part of the Amazon Service Provider Network (SPN), takes part in the Amazon Mentor program and is an Amazon Ads Verified Partner. Learn more on About Us →

Launch your next product with the right structure from day one

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AI builds the launch — you just set the target.