Audience Bid Boost: higher bids only for shoppers close to buying.
Audience Bid Boost raises your Sponsored Products bids when the shopper is in an Amazon audience — people who clicked or added to cart and didn't buy, people who already bought from your brand, people with high interest based on purchase history. You pick the level, apply it in bulk and undo it campaign by campaign whenever you want.
Audience Bid Boost · see it in action
Higher bids only for shoppers close to buying.
Suggested levels by audience, a margin guard, one confirmation for many campaigns and per-campaign undo.
Illustrative demo with sample data.
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What it is and who it's for
It lives under Bulk Actions → Audience Bid Boost, for Sponsored Products campaigns. The audiences are the ones Amazon Ads itself makes available to your account; EcomVision suggests how much to raise the bid for each one and applies it to the campaign.
It's for sellers who want to spend more where the chance of a sale is higher — instead of raising the whole campaign's bid for everyone. Around Black Friday, Cyber Monday and the holidays, when clicks get expensive, it's the difference between competing for the right shopper and burning budget on people who are just browsing.
The problem it solves
Raising the whole campaign's bid means paying more for every click, including from people who were never going to buy. Amazon lets you adjust bids by audience in Sponsored Products, but choosing the audience, working out how much to raise without blowing your margin, and doing it across dozens of campaigns one by one is work nobody does well. Audience Bid Boost comes with the audience, the suggested level and the margin guard built in.
How it works
Three audiences with suggestions
"Clicked or added to cart and didn't buy" (+20%, +50% or +100%), "Bought a product from the brand" (+10%, +25% or +50%, for repeat-purchase products) and "High interest based on purchase history" (+10%, +20% or +40%, only when there's margin headroom).
Levels per campaign
Don't apply, Conservative, Suggested (preselected), Aggressive or Custom, up to 200%. With a tight margin, the suggestion stays at Conservative.
Eligible campaigns only
The "Eligible only" filter is on by default: active campaign, with spend in the last 30 days and ACoS within target. Turn it off to see why each campaign was left out.
Bulk apply
Check the rows and click "Apply selected" — up to 200 campaigns at once, with a single confirmation.
Undo is part of the product
Every boost you apply can be undone, campaign by campaign: the campaign goes back to how it was. The campaign's bidding strategy and placement adjustments are kept — the boost only touches the audience.
After 14 days, the 14-day Review compares ACoS and conversion for the 14 days before with the 14 days after and recommends Keep, Reduce or Remove — with the undo button right next to it. It's a recommendation: nothing is removed on its own.
Margin guard
The boost doesn't go where you're already losing money. If the campaign's ACoS is past the product's break-even, it's ineligible ("the campaign is already unprofitable"). The "High interest" audience, which is colder, only appears when break-even is known and ACoS is below 80% of it. A product with no cost entered gets a prompt to add its cost — without cost, there's no way to know the margin.
Example
It's Black Friday week. You open Audience Bid Boost with "Eligible only" on: 18 campaigns qualify. For the "Clicked or added to cart and didn't buy" audience, you leave Suggested selected; on two thin-margin campaigns, the suggestion already came in at Conservative. You apply everything with one confirmation. Fourteen days later, the review recommends removing the boost from a campaign that spent without selling — you click undo and it goes back to how it was.
Integrations and data used
Amazon Ads API
Audiences available to your account in Sponsored Products, and writing the audience bid adjustment.
Product costs and ACoS target
Product cost and the account's target define break-even and which campaigns are eligible.
Bulk Actions history
Every boost applied and every undo is logged, with what changed and when.
Controls and limits
Confirmation before writing
Nothing runs on its own. The dialog warns: "This changes your LIVE Amazon account. You can undo it later, campaign by campaign."
Per-campaign undo
The active boost is visible on screen ("Applied +X% on date") and can be undone at any time.
Sponsored Products only
The boost works on active SP campaigns. If Amazon returns no audiences for the account, the screen tells you instead of suggesting blindly.
Learn more in our Privacy Policy.
Audience Bid Boost vs. adjusting by hand in Amazon Ads
In Amazon Ads
Open campaign after campaign, pick the audience, decide the percentage without seeing the margin, and write down somewhere what you changed so you can roll it back.
In EcomVision
Suggested audiences and levels, only campaigns with margin, bulk apply, per-campaign undo and a data-driven review after 14 days.
Frequently asked questions
What is Audience Bid Boost?
It's an EcomVision bulk action that raises Sponsored Products campaign bids when the shopper is in an Amazon audience — such as people who clicked or added to cart and didn't buy — with suggested levels, a margin guard and per-campaign undo.
Which audiences can I use?
The three with ready-made suggestions are: "Clicked or added to cart and didn't buy", "Bought a product from the brand" and "High interest based on purchase history". Other audiences Amazon makes available to the account show up with the Custom option.
How much can the bid go up?
Suggested levels range from +10% to +100%, depending on the audience. With Custom, the maximum is 200%.
Can I undo it?
Yes. Each boost can be undone campaign by campaign, and the campaign goes back to its previous state. After 14 days, the 14-day Review recommends keeping, reducing or removing it.
Does it work for Sponsored Brands or Display?
No. Audience Bid Boost works on Sponsored Products campaigns.
Is the boost applied automatically?
No. You choose the campaigns and levels and confirm. The 14-day review only recommends, too; you make the call.
Related features and articles
Bulk Actions
Pause, re-enable, add negatives and create campaigns in bulk, with a preview. Learn more →
Ad Spend Leak Finder
The search terms and targets that spend without selling, with a bulk fix. Learn more →
How to calculate your ACoS target
Break-even ACoS from each product's real margin. Learn more →
See all features
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