Competitor Keywords: the searches that sell for your competitor.
Paste an ASIN, a link or a keyword and see the terms driving traffic and sales to that product and up to 10 competitors — with search volume, average CPC, Amazon's suggested bid and your rank on each term.
Competitor Keywords · see it in action
Find the terms that sell for your competitor.
A competitor ASIN's keywords with search volume, competition, average CPC and where you're not advertising yet.
Illustrative demo with sample data.
No credit card required to sign up. Pause anytime to check the details.
What it is and who it's for
It lives under Competitive → Competitor Keywords, for Amazon US and Amazon Brazil. Three views: Product keywords, Competitor terms (up to 10, with the "Competitive View" map) and ASINs by keyword.
Use it to build or expand campaigns with terms that have already proven they sell, and to find the searches where your competitor shows up and you don't.
The problem it solves
Keyword research usually starts with guesswork and ends in an auto campaign that spends money to learn. The terms working for your direct competitor are the best starting point — but Amazon doesn't hand you that list. This tab brings together the terms per product, Amazon Ads' bid recommendations and what your own account already knows.
How it works
Terms per product
Up to 200 keywords per ASIN, with search volume, rank, estimated sales, average CPC, competition and minimum and maximum bid.
Competitive View
Compare up to 10 competitors and see which terms they all share and which belong to just one.
Your rank
"My rank" on each term, plus an organic rank check for up to 10 terms.
Date ranges
30 days, 90 days, 6 months or 1 year for the Brand Analytics and account columns.
Your account data next to market data
With Brand Registry, the Brand Analytics columns — impressions, purchases, click share and conversion share — appear next to the terms. Match type can be exact, phrase or broad, and the list exports to a spreadsheet you can upload to your campaigns.
Data is cached for 24 hours; the "Refresh" button forces a new lookup. Sales per term are estimates.
Example
You paste the ASIN of the competitor leading your category. Out of its 200 keywords, you filter the high-volume ones where the "My rank" column is empty: 14 searches where it sells and you don't even show up. You export the list with suggested bids and create an exact-match campaign with them.
Integrations and data used
Amazon Ads API
Keywords per ASIN and Amazon's suggested minimum and maximum bid.
Brand Analytics
Impressions, purchases and share per term, for brands in Brand Registry.
Market data
Search volume and estimated sales per term on Amazon US and Amazon Brazil.
Controls and limits
Read-only
Researching terms doesn't change your campaigns; you decide what to upload.
Clear limits
Up to 200 terms per ASIN, up to 10 competitors and an organic rank check for up to 10 terms.
Estimates labeled as estimates
Sales per term are shown as estimated.
Learn more in our Privacy Policy.
Competitor Keywords vs. an auto campaign
Auto campaign
Amazon tests terms with your money and you find out what works weeks later, in the search term report.
In EcomVision
The terms already selling for your competitor, with search volume and suggested bid, before you spend.
Frequently asked questions
What is Competitor Keywords?
It's an EcomVision tab that shows the keywords driving traffic and sales to a competing product on Amazon, with search volume, average CPC, suggested bid and your rank on each term.
Can I compare several competitors?
Yes, up to 10, with the Competitive View map showing the terms they share and the ones unique to each.
Does it work for amazon.com?
Yes. It works for Amazon US (amazon.com) and Amazon Brazil.
Do I need Brand Registry?
Not for terms and bids. The Brand Analytics columns (impressions, purchases and share per term) appear for brands enrolled in Brand Registry.
Related features and articles
Keyword Optimizer
How terms perform in your own campaigns. Learn more →
Campaign by Product
A Sponsored Products campaign with the best exact-match keywords. Learn more →
How to add negative keywords without losing sales
Negative exact vs. negative phrase, and at which level to apply them. Learn more →
See all features
Official Amazon partner
EcomVision is part of the Amazon Service Provider Network (SPN), takes part in the Amazon Mentor program and is an Amazon Ads Verified Partner. Learn more on About Us →
See the searches that sell for your competitor
15-day free trial, no credit card required. Or talk to us if you'd prefer a guided demo.