Live Ads: who's at the top of search right now.
Type a keyword and see who holds the sponsored top of Amazon search at that moment, where your products show up — organic or sponsored — and your position according to Amazon Ads itself. If needed, adjust that keyword's bid right there.
Live Ads · see it in action
See who's at the top of search right now.
A snapshot of the sponsored top with your product highlighted, your position according to Amazon Ads and a history of checks to compare.
Illustrative demo with sample data.
No credit card required to sign up. Pause to check the details.
What it is and who it's for
It lives under Campaigns → Live Ads, with four tabs: Keywords, ASIN Ranks, Product Ranking and Share of Voice. You can save up to 100 keywords and track up to 50 ASINs per account.
It's for advertisers who want a fast answer to "am I showing up?" — before a big sales day, after changing a bid, or when a keyword's sales drop for no obvious reason.
The problem it solves
Searching your own keyword on Amazon doesn't show the truth: the sponsored block is personalized, and what you see in your browser isn't what the shopper sees. Amazon Ads reports show position and impression share, but not who's next to you. Live Ads brings both together: the search snapshot and your account data.
How it works
On-demand search
Up to 6 sponsored results from the top of search, with your products tagged "YOURS" and their position on the page, organic or sponsored.
Your position (Amazon Ads)
The keyword's rank and impression share, Top-of-Search by campaign, Amazon's recommended bid range, and today's impressions and clicks by hour.
Check history
Position change vs. the previous check and the last 20 checks for each keyword.
Share of Voice
Your average share and competitors' share by brand over 7 or 30 days, calculated from the checks you've run.
What this screen doesn't promise
The search is a snapshot of the moment. The sponsored block changes by shopper and by the minute; the screen warns you that an ad missing from one check doesn't mean it isn't running.
Competitors' bids aren't public. Amazon doesn't disclose them, and the screen doesn't pretend to know. What it shows is the bid range Amazon recommends for your keyword — and raising your bid doesn't guarantee the top spot.
Searches run when you ask. There's no automatic sweep: you get 20 searches per day per account, and repeating the same keyword within 10 minutes doesn't use another one. The "Your position" box comes from Amazon Ads and doesn't use a search. Hourly data arrives with a 1 to 3 hour delay.
Example
The day before a promotion, you search your main keyword. Your product shows up 3rd among sponsored results; the Amazon Ads box shows low top-of-search share for the campaign and an out-of-budget alert in the last 12 hours. The problem wasn't the bid — it was the budget running out early. You fix it and, on the next check, compare the position with the previous one.
Integrations and data used
Amazon Ads API
Rank and impression share by keyword, Top-of-Search by campaign, recommended bid, and writing the bid and the top-of-search adjustment.
Amazon Marketing Stream
Impressions and clicks by hour of day, with a 1 to 3 hour delay, plus the out-of-budget alert.
Amazon search results page
The snapshot of the sponsored top and positions at the moment of the check.
Controls and limits
Direct bid adjustment
"Update bid" and "Top of search" (0–900%) write to Amazon Ads immediately, with no confirmation step: use them with the same care you would in the Amazon console.
Client view is read-only
In an agency's client view, bids are read-only; the account manager is the one who applies changes.
Clear limit
20 searches per day per account, with a counter on screen. A failed search doesn't count against the limit.
Learn more in our Privacy Policy.
Live Ads vs. searching on Amazon
Searching in your browser
Shows your personalized version of the search, with no history, no position as recorded by Amazon Ads, and no way to compare with yesterday.
In EcomVision
A snapshot of the sponsored top with your products highlighted, your position according to Amazon Ads, the check history and bid adjustment in the same place.
Frequently asked questions
What is Live Ads?
It's an EcomVision screen that shows, right now, who holds the sponsored top of Amazon search for your keywords, where your products show up and your position according to Amazon Ads, with bid adjustment in the same place.
Is the position shown exact?
It's a snapshot of the moment. Amazon's sponsored block changes by shopper and throughout the day, so the screen keeps a history of checks and also shows the position Amazon Ads itself records.
Can I see competitors' bids?
No. Amazon doesn't make anyone's bids public. The screen shows the bid range Amazon recommends for your keyword.
How many searches can I run?
20 per day per account. Repeating the same keyword within 10 minutes doesn't use another search, and the box with your Amazon Ads position doesn't use a search.
Can I change the bid from there?
Yes. "Update bid" and the "Top of search" adjustment write directly to Amazon Ads.
Related features and articles
Campaigns
Sponsored Products and Brands with organic sales separated from ad sales. Learn more →
Keyword Optimizer
Performance by search term plus bid and negative keyword recommendations. Learn more →
Dayparting
Bids adjusted only during the hours that drive results. Learn more →
See all features
Official Amazon partner
EcomVision is part of the Amazon Service Provider Network (SPN), takes part in the Amazon Mentor program and is an Amazon Ads Verified Partner. Learn more on About Us →
See who's at the top of your searches right now
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