Market Basket: what your customers buy together.
For each of your products, the top 3 items bought together on Amazon and the combination rate — out of every 100 orders with your product, how many also included that other item. It's the Brand Analytics Market Basket Analysis data, organized by product and by week.
Market Basket · see it in action
See what customers buy together.
The three products most often bought in the same order as each ASIN, so you can plan bundles, offers, and ads.
Illustrative demo with sample data.
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What it is and who it's for
It lives under Voice of the Customer → Market Basket, and the Shopper Funnel links to it. Two views: By ASIN (top 3), with the period average, and By period, week by week, with an ASIN filter. The default window is 90 days.
It's for Brand Registry brands that want to sell more to existing buyers: build bundles, choose where to advertise, and decide the next product in the line based on what customers already buy together.
The problem it solves
What customers buy alongside your product tells you what they're trying to solve — and where the next sale is. Amazon provides this data in Brand Analytics, but one week at a time and disconnected from the rest of your business. Market Basket combines the weeks, sorts by product, and shows the combinations that keep repeating.
How it works
Top 3 per product
The three items most often bought together with each of your ASINs, with the average combination rate for the period.
Week by week
The By period view shows each week's combinations, with an ASIN filter, so you can see what's consistent and what's seasonal.
Your brand or someone else's
The item bought together can be yours — a bundle opportunity — or another brand's — an advertising or new-product opportunity.
Connected to the Funnel
From the Shopper Funnel you reach Market Basket and Repeat Purchase: where shoppers get stuck, what they buy together, and whether they come back.
How to read the combination rate
Combination rate is, out of every 100 orders that included your product, how many also included the other item. A 12% rate with a product from your own brand is a natural bundle candidate. The same rate with another brand's product points to where to advertise (that product's detail page) or which item is missing from your line.
The data is weekly, as Amazon delivers it, and comes from Brand Analytics — available only to brand owners enrolled in Brand Registry.
Example
A supplement brand sees that 15% of orders for its whey protein also include a shaker bottle from another brand. Two decisions follow: a whey + shaker bundle under its own brand, and a Sponsored Products campaign targeting the shaker's detail page — a big share of that shaker's buyers are already whey buyers.
Integrations and data used
Brand Analytics (Amazon)
Weekly Market Basket Analysis report, with the top 3 items bought together per ASIN.
Voice of the Customer
Sits next to Reviews and Repeat Purchase in the same module.
Shopper Funnel
Direct link from the funnel to Market Basket and Repeat Purchase.
Controls and limits
Registered brands only
Market Basket Analysis is part of Brand Analytics, which Amazon only makes available to brand owners enrolled in Brand Registry. Without registration, the screen explains why.
Read-only
Market Basket shows the data; building a bundle or a campaign is your call.
Weekly data
Amazon publishes the report weekly; the screen shows the date of the last update.
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Market Basket vs. Brand Analytics directly
In Brand Analytics
One report per week, which you download and merge in a spreadsheet to see combinations over time.
In EcomVision
The top 3 for each product with the period average, the week-by-week view, and links to the Funnel and Repeat Purchase.
Frequently asked questions
What is Market Basket?
It's an EcomVision screen that shows, for each of your products on Amazon, the top 3 items bought together and the combination rate, based on the Brand Analytics Market Basket Analysis report.
What is the combination rate?
Out of every 100 orders that included your product, how many also included the other item. The higher it is, the stronger the link between the two products.
Which Amazon accounts does it work with?
Market Basket works for Amazon seller accounts with Brand Registry, since it relies on the Brand Analytics Market Basket Analysis report.
Do I need Brand Registry?
Yes. The report is part of Brand Analytics, which Amazon only makes available to brand owners enrolled in Brand Registry.
How often does it update?
Weekly, as Amazon publishes the report. The default view covers the last 90 days.
Related features and articles
Repeat Purchase
How many customers buy the same product again — and how many are new. Learn more →
Shopper Funnel
The stage where each product loses the shopper. Learn more →
Audience Bid Boost
Higher bids for shoppers who already bought from your brand. Learn more →
Article: Amazon Repeat Purchase Rate and Market Basket: What Brand Analytics Shows
How many customers come back to buy and what they buy together, according to Amazon Brand Analytics. Read the article →
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Find out what your customers buy together
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