Campaign Builder — SP, SB and SD in One Flow

Campaign Builder · see it in action

Build a complete campaign set in minutes.

Auto, Exact, Phrase, Broad and Product at once, with budget, bidding strategy and suggested terms — reviewed before anything is created on Amazon.

Illustrative demo with sample data.

No credit card required to sign up. Pause anytime to check the details.

What it is and who it's for

You'll find it under Campaigns → Create, with three paths: Sponsored Products (a complete set per product — Auto, Manual in each match type, Product/ASIN and Category), Sponsored Brands (Product Collection, Video, Brand Video or Store Spotlight, with an eligibility check first) and Sponsored Display Audiences (a new campaign targeting an audience, or bid boosting on Sponsored Products campaigns that are already live).

It's for sellers launching a product or scaling ad spend who don't want to build campaign after campaign in the Ads Console — the set comes out ready for review, with budget, structure and targeting already defined.

The problem it solves

Building the recommended structure — Auto + Manual in each match type + Product + Category — means creating 5 to 6 campaigns by hand for every product, repeating budget, placement adjustments and negative targeting in each one. Sponsored Brands also requires checking first whether the brand is eligible (Brand Registry, the right APIs) so you don't waste time building an ad the account can't run.

How it works

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One product, one set

Enter the ASIN/SKU and check the campaign types you want — the system creates them all at once, with standardized names.

🤖

AI suggests keywords and ASINs

Amazon or AI suggestions for manual keywords, plus recommended competitor ASINs/categories for Product campaigns.

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Eligibility before you build (SB)

A read-only check of Brand Registry and the required APIs — find out whether the account can run Sponsored Brands before building the ad.

🎯

Audiences or bid boosting (SD)

Create a campaign targeting an Amazon audience, with suggestions by ASIN, or boost bids on live Sponsored Products campaigns by segment.

✅

Review and create

The full structure — campaigns, ad groups, budget, targeting — is available for a final review before anything is actually created on Amazon.

Example

You're launching a new product: in the Sponsored Products flow, you enter the ASIN, check Auto + Manual Exact + Manual Broad + Product, set $20/day per campaign and use Amazon's keyword suggestions. The system builds the complete set — four campaigns, named and structured — ready for review. In parallel, in Sponsored Display, you ask for audience suggestions for the same ASIN and turn on a +25% bid boost for the two audiences that fit the product best.

Integrations and data used

Amazon Ads API (SP, SB v4, SD)

Creates campaigns, ad groups, keywords, product/category targets and audiences — using the same endpoints as the Ads Console, including SB v4, already migrated from the deprecated v3.

Brand Registry

Checks registered brands and Sponsored Brands eligibility before you build the ad.

Creative Asset Library

Uploads and reuses your brand logo for Sponsored Brands formats that require brand creative.

Controls and safety

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Eligibility checks are read-only

Checking Sponsored Brands eligibility doesn't create or change anything — it only checks whether the account can run the format.

👁️

Review before creating

In every flow, the complete set is assembled for review — nothing is sent to Amazon without your final confirmation.

⚠️

Clear warning on live changes

Flows that change campaigns already running, like Audience Bid Boosting, warn you clearly first: "this changes live campaigns on Amazon."

Learn more in our Privacy Policy.

Campaign Builder vs. the manual Ads Console

Manual Ads Console

One campaign at a time, repeating budget and targeting campaign by campaign, with no keyword or competitor ASIN suggestions.

In EcomVision

One form per product builds the whole set, with AI suggesting keywords and competitors, and a review step before anything is created.

Frequently asked questions

What campaign types can I build?

Sponsored Products (the full set: Auto, Manual Exact/Phrase/Broad, Product/ASIN and Category), Sponsored Brands (Product Collection, Video, Brand Video and Store Spotlight) and Sponsored Display Audiences — targeting an Amazon audience or boosting bids on existing Sponsored Products campaigns by audience segment.

Do I have to set up each campaign in the set one by one?

Not for Sponsored Products: you pick the product once, check the campaign types you want (Auto, Manual Exact, Manual Phrase, Manual Broad, Product and Category) and set budget, keywords and competitor ASINs in a single form — the system builds the whole set, Ads Manager style.

Does building a campaign change my Amazon account right away?

Not without review. In all three flows you see the full set — campaigns, ad groups, keywords, budget — before you confirm creation on Amazon. The Sponsored Brands eligibility check, for example, is read-only and creates nothing.

How does Sponsored Display Audience Bid Boosting work?

You choose an Amazon audience (or ask for suggestions based on the product's ASIN) and set a percentage bid adjustment — up to 900% — that applies when the shopper belongs to that segment, on the Sponsored Products campaigns you select. It's a multiplier on campaigns that already exist, not a brand-new campaign.

Official Amazon partner

EcomVision is part of the Amazon Service Provider Network (SPN), takes part in the Amazon Mentor program and is an Amazon Ads Verified Partner. Learn more on About Us →

Launch the complete set from one form

15-day free trial, no credit card required. Or contact us if you'd prefer a guided demo.

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A complete campaign set from a single form.