Defend the Buy Box, find opportunities, watch the market.
Competitive Intelligence brings six market intelligence tools into one screen: Buy Box (who is winning on each of your products), Niche Analysis and Product Research (find your next product), Market by Category (the market size and brands of each of your subcategories), Competitor Keywords (the keywords they use in their ads) and Competitor Tracking (a daily price and Buy Box watchlist).
Competitive Intelligence — overview · see it in action
See the niche's estimated demand and its top sellers.
Compare the monthly estimate for the analyzed sample and see who holds the sales before you pick a product.
Illustrative demo with sample data.
No credit card required to sign up. Pause to check the details.
The six Competitive Intelligence tools
Each tab has its own page, with details on how it works, its limits and FAQs.
Buy Box
Which products you hold the Buy Box on, where it's contested, the competitor's price and the ad spend at risk.
Product Research
Amazon product research (US and Brazil) by category, sales, price and competition, with an Opportunity Score.
Niche Analysis
An X-ray of a niche from a keyword, ASIN or link: size, sellers, prices and BSR trend.
Competitor Keywords
The search terms driving traffic and sales for up to 10 competitors, with volume, CPC and your rank.
Competitor Tracking
Price, Buy Box, BSR, reviews and inventory for up to 20 ASINs per marketplace, with history and alerts.
Market by Category
The market size of each of your products' subcategories: monthly units and revenue, the dominant brands and where you stand.
Buy Box · see it in action
See who is winning the Buy Box on each product.
Products where you hold the Buy Box, where it's contested or has no offer, and the ad spend on products where you aren't winning the sale.
Illustrative demo with sample data.
No credit card required to sign up. Pause to check the details.
Competitor Keywords · see it in action
Find the search terms that sell for your competitor.
A competitor ASIN's keywords with volume, competition, average CPC and where you're not advertising yet.
Illustrative demo with sample data.
No credit card required to sign up. Pause to check the details.
Competitor Tracking · see it in action
Track your competitor's price, Buy Box and inventory.
Price history, Buy Box owner, rating, estimated sales and inventory by seller for the ASINs you track.
Illustrative demo with sample data.
No credit card required to sign up. Pause to check the details.
Market by Category · see it in action
Know the size of your subcategory and who dominates it.
Estimated monthly units and revenue, brand concentration, each brand's share and where your product stands.
Illustrative demo with sample data.
No credit card required to sign up. Pause to check the details.
Product Research by category · see it in action
Find products by category, demand and competition.
Browse Amazon categories and filter by sales, price, reviews and fulfillment.
Illustrative demo with sample data.
No credit card required to sign up. Pause to check the details.
What it is and who it's for
It lives under Intelligence → Competitive in the menu, with six tabs: Buy Box (a summary of how many products you hold/lost the Buy Box on, ad spend at risk and the product-by-product table), Niche Analysis (one-off search by keyword, ASIN or URL, or in bulk via spreadsheet), Product Research (filter-based hunting across the whole catalog, Black Box style), Market by Category (a report on each of your products' subcategories: monthly sales, dominant brands and where you stand), Competitor Keywords (the keywords an ASIN uses in Sponsored Products) and Competitor Tracking (a daily watchlist of price, Buy Box, reviews and BSR for up to 20 competitor ASINs).
It's for sellers who need to defend margin when a competitor takes the Buy Box, find the next product for their catalog with market data, and keep an eye on what competitors are doing — price, offers and keywords — without opening ten different tools.
The problem it solves
Losing the Buy Box silently pauses the ads for that product — and without monitoring, nobody notices until revenue drops. Finding the next product or understanding a competitor's keyword strategy, on the other hand, usually takes separate paid tools and manual spreadsheets to cross-reference the data.
How it works
Buy Box
How many products you hold/lost the Buy Box on, ad spend at risk, and a table with your price vs. the competitor's, with a shortcut to automate pricing.
Niche Analysis
Search by keyword, ASIN or URL (or in bulk, up to 50 per spreadsheet), with niche KPIs, a term cloud and top sellers.
Product Research
Filter-based hunting (price, sales, reviews, BSR, category) across the whole catalog, with an Opportunity Score.
Competitor Keywords
Enter an ASIN and see the keywords it uses in Sponsored Products, with low, average and high bids.
Competitor Tracking
A daily watchlist of up to 20 competitor ASINs — price, Buy Box, reviews and BSR, with history and an alert when something changes.
Find supplier
From a Niche Analysis product (or a term you type), pick the region — China, Brazil or USA — and go straight to the right searches (Alibaba, 1688, Made-in-China, Global Sources, AliExpress, or by image), with the term already filled in.
Example
You open the Buy Box tab and see 2 products losing to a competitor, with $185.40 in ad spend at risk. You fix the price on one of them right from the automate-pricing shortcut. Then you go to Competitor Tracking and add the ASIN of the seller who took the Buy Box, to see whether they keep the aggressive price over the next few days.
Integrations and data used
Amazon Selling Partner API (SP-API)
Buy Box, offers, price and listing data for your products and the competitors you track.
EcomVision market intelligence
Filter-based catalog scanning in Product Research, and price/BSR history in Competitor Tracking.
Amazon Ads API
Suggested keywords and bids in Competitor Keywords — requires a connected Amazon Ads account.
Controls and security
Read-only, with one optional shortcut
Competitive Intelligence is read-only — the only write is the "Automate pricing" shortcut, which takes you to Amazon's own Automate Pricing rule, outside EcomVision.
Isolated per account
Each tenant only sees its own products and its own competitor watchlist — no data is accessible to any other EcomVision customer.
Learn more in our Privacy Policy.
Competitive Intelligence vs. separate tools
Separate tools
One tool for product research, another for competitor keywords, a manual spreadsheet to track prices — none of it cross-referenced with what you already sell.
With Competitive Intelligence
Buy Box, product hunting, discovery, keywords and tracking in one place, already cross-referenced with your catalog and your Amazon Ads account.
Frequently asked questions
What's inside Competitive Intelligence?
Five tabs: Buy Box (who is winning the Buy Box on each of your products), Niche Analysis (search by keyword, ASIN or URL with niche KPIs), Product Research (filter-based product hunting, Black Box style), Competitor Keywords (the keywords a competitor ASIN uses in its ads) and Competitor Tracking (a daily watchlist of competitor price, Buy Box and reviews).
What happens when I lose the Buy Box?
Without the Buy Box, Amazon automatically pauses Sponsored Products ads for that ASIN. The Buy Box tab shows the ad spend at risk on those products and a shortcut to automate pricing with Amazon's own Automate Pricing.
Are Product Research and Niche Analysis the same thing?
No. Niche Analysis searches a specific keyword, ASIN or URL (or in bulk, via spreadsheet). Product Research scans the whole catalog by filters — price, monthly sales, reviews, BSR, category — and calculates an Opportunity Score that combines high demand with low competition, Black Box style.
How does Competitor Tracking work?
You add your competitors' ASINs (up to 20) and the platform records one reading per day of price, Buy Box, reviews, BSR and availability — with history, change and a bell alert when something changes.
Related features and articles
Market Research
Map the competition: prices, reviews and category rank. Learn more →
Keywords
Performance by search term, an optimizer with recommendations and bulk negative keywords. Learn more →
Priority Center
Priorities ranked by impact and scored opportunities, in one place. Learn more →
See all features
Official Amazon partner
EcomVision is part of the Amazon Service Provider Network (SPN), takes part in the Amazon Mentor program and is an Amazon Ads Verified Partner. Learn more on About Us →
Defend the Buy Box and find your next product
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