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Research Β· ads Β· finance Β· operations

Profit isn't just revenue. Compare EcomVision and sellerboard.

The comparison starts with how each tool calculates profitability and controls PPC. Then comes a different question: did the amount Amazon reported actually land in your bank account?

Comparison produced by EcomVision Β· Β· Method and sources

Pricing: EcomVision vs sellerboard

sellerboard starts at US$ 19/month.

EcomVision

  • Starter$29/month
  • Professional$49/month
  • Advanced$69/month
  • Business$139/month
  • Multi-accountContact us

sellerboard

  • StandardUS$ 19/month
  • ProfessionalUS$ 29/month
  • BusinessUS$ 39/month
  • EnterpriseUS$ 79/month

Monthly prices published by the vendors, checked on the dates listed in Sources. Taxes may change the final amount. See each plan's limits.

What EcomVision brings together in your routine

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Pick a topic and compare the same criteria side by side.

Features, conditions and sources: EcomVision and sellerboard. Reviewed on October 8, 2026.
CriterionEcomVisionsellerboard
OverviewWhat it doesAmazon research, ads and financial management; Vision with approved actions.Vision and automation from Professional up.Source 1 Β· Source 2Profit analytics for Amazon sellers, with growth toolsSource 1
OverviewAmazon USYesSource 1Yes (all Amazon marketplaces)Source 1
OverviewAmazon partnership (on website)The website shows Amazon Ads Verified Partner and Amazon SPN.Badges are informational; they don't replace evaluating features.Source 1Not confirmed in the sources reviewedSource 1
Product researchProduct and keyword researchSearch by category and filters; niche analysis; competitor keywords.Amazon US and Brazil; up to 100 products per search and 40 ASINs per niche analysis.Source 1 Β· Source 2Keyword Research and a Chrome extension; product research not publishedSource 1
Product researchCategories, niches and demandFilters by category, sales, price and reviews; estimated niche size and seller share.Sample estimates, up to 40 ASINs per analysis; not equivalent to the whole market.Source 1 Β· Source 2Keyword Research; product discovery by category not confirmed.Source 1
Product researchCompetition and historyBuy Box, competitor keywords and tracking of ASINs, prices and offers.Coverage and filters for the sample are shown in the search.Source 1Listing change alerts.Source 1
AdsAds managementSP, SB and SD campaigns; rules, simulation, dayparting and Audience Bid Boost.Automation and dayparting from Professional up; coverage and eligibility vary by ad type.Source 1 Β· Source 2Bid optimization, ACoS targets and keyword harvesting.Manual approval or autopilot.Source 1
AdsAutomation and controlRules, simulation mode, dayparting, boost and Ad Spend Leak Finder.Automation/Dayparting: Professional+.Source 1 Β· Source 2ACoS targets, bids and harvesting with manual approval or autopilot.Source 1
Profit and reconciliationProfit by productYes: net profit by product with COGS, taxes, Amazon fees and AdsSource 1Yes: 100+ Amazon fees, FIFO or batch costing, LTVSource 1
Profit and reconciliationFinancial reconciliationSale Γ— Amazon payout Γ— bank statement.Bank step requires a statement/bank data; no data does not mean a confirmed payout.Source 1 Β· Source 2Not confirmed in the sources reviewedSource 1
Profit and reconciliationCosts, fees and returnsCOGS, taxes, Amazon fees, Ads and returns in profit by product.The calculation depends on the costs and taxes you enter.Source 1 Β· Source 2Amazon fees, returns and COGS by FIFO, batch or period.Source 1
Profit and reconciliationReports and exportReports, Smart Boards, Push Reports and XLS export.Data depends on integrations and permissions.Source 1 Β· Source 2Data export and automated reports.Number of reports depends on the plan.Source 1 Β· Source 2
OperationsVendor Central (1P)Vendor Central (1P) operations documented on the website.Coverage depends on the integration and the data Amazon makes available.Source 1Not confirmed in the sources reviewedSource 1
OperationsArtificial intelligenceVision analyzes your business and proposes actions for approval; connects to Claude and ChatGPT.From Professional up. Execution depends on the action and permissions.Source 1 Β· Source 2Not confirmed in the sources reviewedSource 1
OperationsListingsScore per listing, optimization and AI content creation.AI Listing Builder from Professional up.Source 1 Β· Source 2Listing change alertsSource 1
OperationsInventory and FBATurnover, days of cover, lead-time-based restock and FBA shipment reconciliation.Source 1 Β· Source 2Restock, purchase orders, FBA shipments and lost-inventory reimbursements.Source 1 Β· Source 2
OperationsMultiple accountsMulti-account for agencies, client groups and team access.Plans from 1 to 12 integrations; above that, contact us.Source 1 Β· Source 2Multiple accounts and users; agency profile.Quantity and permissions depend on the plan.Source 1
OperationsReviews and voice of the customerOfficial review requests; Voice of the Customer groups praise and complaints by theme.Voice of the Customer from Professional up; requests follow Amazon's rules.Source 1 Β· Source 2 Β· Source 3Review requests and return-reason analysis.Email/request quota by plan.Source 1
OperationsPriorities and teamsPriority Center, daily briefing, client groups and team permissions.Running an action is still subject to the user's permission.Source 1 Β· Source 2 Β· Source 3Additional users and access by account, marketplace and product.Source 1
Plans and pricingPriceStarter $29; Professional $49; Advanced $69; Business $139/month.Multi-account: contact us. Vision starts on Professional.Source 1Standard US$ 19; Professional US$ 29; Business US$ 39; Enterprise US$ 79/month.Taxes may change the final cost.Source 1
Plans and pricingFree trial15-day free trial, no credit card at sign-up.Sign-up condition; paid plans follow the chosen price and limits.Source 1 Β· Source 21 month free, no card.Source 1
Plans and pricingAnnual and billingAnnual: $290 / $490 / $690 / $1,390.See the pricing page for billing options.Source 1Annual: US$ 15 / 23 / 31 / 63 per month equivalent.Published annual totals: US$ 179 / 279 / 369 / 759.Source 1
Plans and pricingEntry limitsStarter: 1 integration and 400 sales/month; Professional: 4 and 2,000.Advanced: 6/7,000; Business: 12/15,000. Above 12 integrations, contact us.Source 1Standard: 3,000 orders/month; additional limits by plan.Professional 6,000; Business 15,000; Enterprise 50,000 orders/month.Source 1
Plans and pricingFeatures by planStarter covers research, finance and operations; full package on Professional+.Vision, Voice of the Customer, Listing Builder, Automation and Dayparting are not in Starter.Source 1Profit, PPC, alerts, inventory and reimbursements; quotas by plan.LTV and quantities may vary by plan.Source 1 Β· Source 2

"Not confirmed" doesn't mean a feature doesn't exist. Check coverage and conditions in the official sources.

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When each option makes sense

A SKU sells well, but returns and Ads eat into the margin. Compare how each tool accounts for fees, COGS and returns. If you also need to investigate a payout discrepancy, check the reconciliation flow and where the bank data comes from.

EcomVision

To bring together product research, costs and taxes, campaigns and reconciliation between sale, Amazon payout and bank statement. Costs need to be entered; the bank step requires bank data.

Source 1 Β· Source 2 Β· Source 3

sellerboard

To track profitability with FIFO/batches, inventory tools, LTV and PPC optimization. It's an established tool for Amazon sellers. Reconciliation against a bank statement was not confirmed.

Source 1 Β· Source 2 Β· Source 3 Β· Source 4

Plans, pricing and limits

Prices published by the vendors at the time of review. Each plan has its own limits.

EcomVision

EcomVision plans
PlanMonthlyConditions
Starter$29/month1 integration Β· 400 sales/month. No Vision, Voice of the Customer, AI Listing Builder, Automation or Dayparting.
Professional$49/month4 integrations Β· 2,000 sales/month. Includes Vision and automation.
Advanced$69/month6 integrations Β· 7,000 sales/month.
Business$139/month12 integrations Β· 15,000 sales/month.
Multi-accountContact usMore than 12 integrations.

Annual: $290 / $490 / $690 / $1,390.

Source 1

sellerboard

sellerboard plans
PlanMonthlyConditions
StandardUS$ 19/month3,000 orders/month.
ProfessionalUS$ 29/month6,000 orders/month.
BusinessUS$ 39/month15,000 orders/month.
EnterpriseUS$ 79/month50,000 orders/month.

Annual: US$ 15 / 23 / 31 / 63 per month equivalent.

Published annual totals: US$ 179 / 279 / 369 / 759.

Source 1

See EcomVision in action

Illustrative demos with sample data. Explore each feature to see its demos.

Pick products

Research categories and evaluate estimated demand, competition and seller share in the sample.

Illustrative demo: Pick productsExplore the feature β†’

Review Vision's actions

Get analysis and proposed actions. Check the evidence and permissions before approving. Professional+.

Illustrative demo: Review Vision's actionsExplore the feature β†’

Frequently asked questions

Does sellerboard have PPC automation?

Yes. The vendor describes bid optimization, ACoS targets and keyword harvesting, with manual approval or autopilot. It would be wrong to treat it as just a profit dashboard.

Are profit and bank reconciliation the same thing?

No. Profit looks at revenue and costs. Reconciliation checks that sales, payouts and bank deposits match. In EcomVision, the bank step depends on an available bank statement or bank data.

Does sellerboard have a free trial?

Its website advertises one month free, no credit card. EcomVision advertises a 15-day free trial, no credit card at sign-up.

Comparison sources and method

This comparison is produced by EcomVision, one of the platforms compared. It is not an independent review. We gathered the vendors' public documentation and current pages of our own product on .

We use the same criteria for every tool and distinguish availability by country, plan and product. We did not run hands-on tests in competitors' accounts, and we don't assign scores, stars or business results. Lack of confirmation does not prove a feature is missing.

Vendor images are labeled on each card; they are not a test of the software. EcomVision examples are illustrative, with sample data.

Information that still needs confirmation
  • Scope of the Helium 10 MCP and its current refund policy; don't confuse MCP with Helium Agent.
  • Jungle Scout Brand Owner seats: the pricing table and the FAQ show different numbers.
  • Competitors' current partnerships when they can't be verified in public sources; infrastructure badges are not equivalent to SPN or Amazon Ads.

Prices, limits and conditions may change. Confirm the plan and marketplace with the vendor before you buy.